Hello. In this post, we will learn about the GV80 facelift and coupe design of the domestic premium brand Genesis. Genesis has announced the release of a new work. It’s a GV80 partial change and a coupe type model. Since the launch of the G70 shooting brake in 2021, it has been a new derivative model for the first time in a long time, and it is expected by the industry. As a Genesys brand that has recently surpassed 1 million cumulative global sales, this move is also a more meaningful opportunity to empower the market.
According to the industry on the 20th, the Genesis brand will soon start mass production of the 2024 GV80 facelift and coupe-type derivative models. We also heard that 70,000 units have been set as the annual mass production target. It is about to be unveiled for the first time in Korea, and full-scale sales are expected to begin at the end of this year. The Genesis GV80, which was released as the first-generation model in January 2020, will undergo its first facelift this time. It has established itself as the brand‘s first SUV and flagship model, and has leveled the domestic premium SUV market with a high sales streak right after its launch. The global popularity was not easy. Global sales recorded a cumulative total of 273,882 units in three and a half years, which explains why we set a high mass production target.
The GV80 shares the G80’s rear-wheel drive third-generation platform and offers a variety of powertrains, including Theta III 2.5T engine, V6 Lambda III 3.5T engine, and I6 SmartStream 3.0D engine. It also has the title of the first self-developed mono-coke rear-wheel drive SUV in Korea. Hyundai has gained a share in the premium segment, which has been a weaker, beating powerhouses such as Mercedes-Benz, BMW, Land Rover and Genesis. Looking at the domestic sales of GV80, it recorded 24591 units in 2021, 23439 units in 2022, and 12,157 units by August this year, with about 30 percent of global sales accounting for domestic sales.
One of the success factors of the GV80 was the synergistic effect of the image of a safe car shown by golf genius Tiger Woods. In February 2021, a GV80 vehicle in which Tire Woods was riding was overturned for 9m, and there was an anecdote that there was no major injury, so it became an unintentional positive PR. In fact, the GV80 was ranked as the safest car top safety pick plus in the American Highway Safety Insurance Association (IIHS) crash assessment. In order to receive the result, the driver‘s small overlap, the passenger’s small overlap, the front collision, the side collision, the roof stiffness, the head support, etc. all need to get excellent results.
The coupe model was first unveiled in New York, USA in April, and the response was hot. Genesis has succeeded in attacking the United States based on the positive image it has already secured. When the concept model was first unveiled, U.S. netizens showed great interest. Because the Coupe has a different sporty charm from the basic SUV model. One car reviewer said: “A groundbreaking idea has been applied. Although it is a concept model, I hope the mass production model will come out like this.“ The derivative model that expands the lineup sometimes attracts more attention than the basic model, and this GV80 coupe model is a similar case.
This GV80 coupe model will weigh in domestic sales, but it seems more likely to develop into an export strategic model such as the United States and Europe. Since the U.S. market still has a lot of pickup sales, the popularity of crossover-type vehicles, which can be said to be a trend these days, is rather weak. However, strategic sales may be possible in that there is no competitive model. What‘s more, in Europe, as three German companies and several brands prefer the coupe type, it’s already attracting a lot of attention. Experts say that they will have enough competitiveness in domestic as well as overseas markets with a sporty design and a high-performance powertrain.
Looking at the design of the GV80 coupe concept car, the front has a two-row quad lamp, and the side has a long bonnet that utilizes the rear-wheel drive characteristics, and the parabolic line, an arched line across the car body, which makes it even sharper. The GV80 coupe design is expected to resemble the GV80 facelift model, and the design change is unlikely to be significant. If you look at the spy shots, you can see that the details have been made, such as headlamps, grilles, and wheels. It is expected that the curved display will be applied in the GV80 coupe interior, showing new changes. At the same time, it is known that CCNC, the latest infotainment system of Hyundai Motor Group, will be applied.
I‘ll move on to the price, which is the most important and key part. Currently, the price of the GV80 consists of 6 grade trims consisting of 64.78 million won to 73.98 million won. 2023 Genesis GV80 Price - 2.5 gasoline turbo 64.78 million won - 2.5 gasoline turbo AWD 68.24 million won - 3.0 diesel 68.74 million won - 3.0 diesel AWD 72.2 million won - 3.5 gasoline turbo 7,052 million won - 3.5 gasoline turbo AWD 73.9 million won A price of over 100 million is expected depending on the option of choice. The price of the 2024 Genesis GV80 facelift is expected to be increased from the current price to 3 million won to 5 million won, and I think the coupe will be released by trim between 8,000 and 100 million won. There is no detailed information before the launch, but it is being released little by little, so we will share it again as soon as the details come out later. Thank you for visiting
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